We Are Changing
Announcing the Launch of our New Brand Identity and a New Website
We are delighted to announce the launch of TrackIT’s new brand identity and website. This change is an essential part of TrackIT’s strategy for its future goals and helps us convey the transformation to the world.
We believe that our new logo and design will provide us with a more consistent brand identity around the world that speaks in a compelling way across all languages and regions and puts us across as a global organization with a purpose.
As Mr. Soma Sekhar Vedantam, continues to lead the company forward, we take this opportunity to thank all our clients, suppliers, partners and stakeholders for your continued support. We look forward to delivering excellent services as always with this new branding.
To be a leader in converged tracking, management, and real-time monitoring solutions.
To make business simpler, faster, smoother for the aviation industry through enhanced visibility.
OUR LOGO EXPLAINED
Our new logo stands for simplicity: same as our fundamental purpose of simplifying client’s business. We move to simple identity that resonates with our primary offerings and beliefs.
Our new logo, colors, and fonts signify a professional, modern and technology undertone, reflective of our organization.
The Deep Blue: Associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, and intelligence.
Red: Associated with energy, strength, power, and determination.
Gray: Associated with balance and relief from a chaotic world.
THE NEW TAGLINE
Enhance Visibility. Simplify Business.
We aim to make our customers’ business simpler, faster, smoother. Our tagline completely aligns with our vision, purpose, and mission; as they are the bedrock of any organization. Together, they provide strategic alignment, unify our focus and motivate our people. TrackIT knows why we exist and where we are going.
THE NEW WEBSITE
Along with announcing our new brand identity, we have launched our new website featuring a modern design. The new site delivers rich content in a clean and organized way to provide visitors easy access to learn about our firm and the services we provide. We hope you would find our new website resourceful.
Please tell us what you think! We would love to hear from you.